One of the best ways to market your business or brand is through Facebook and Instagram. Both are free social networking sites where millions of users visit each day to interact with their friends, family, and other users. Instagram has been around longer than Facebook, but the former has many more active users. As a result, it has a much larger fan base and more influence over online brands.
The way in which Instagram works is through “likes”. Users can “like” anything they want to see on their page. When they do this, they can share the page with their friends. So when someone likes a picture posted by another user, the two users can share the page together. Users can also vote on posts on the page, comment on photos posted by others, and post general comments on everything. The system basically gives everyone a voice.
But it doesn’t end there. Once a user “likes” an image, they can update their status or post a link directly to the image on their page. Anything posted on the page can be shared by clicking on the little stream button at the top right-hand corner of the page. This will send the post to all the users that have the same “liking” power as you. This means that your brand can get all the exposure it needs.
However, it isn’t enough just to have a few thousand users like your Instagram page. A successful campaign is about having hundreds of thousands of people do so. In fact, this is the ideal scenario. As influencers, you need to know how to become influencer on Instagram.
You can get your page known by tagging others. Just go into your Instagram account and look for the option to tag. Tap the option and choose from the pop-up menu the location where you’d like the tags to be shown. Make sure to include your targeted keywords in the tags as this will help attract more visitors. This will also increase the CTR (click through rate) of your site.
Another thing you can do is to encourage users to add you to their circles. On your page there is an option for adding other users and your audience. Tagging someone with the similar interests as yours will increase your engagement as these users will likely recommend you to their own followers. Similarly, inviting others with similar interests will also benefit you.
Keep track of who is engaging with your content. There is an option to export your findings into Excel. Look for columns that indicate what the users are searching for. If it’s sports, then your niche products should show up high on the list – people are searching for information relating to sports.
The final step on how to become influencer on instagram is to regularly engage with your followers. Answer their questions and upload new photos and videos. Get involved in discussions in your niche. Try to build a network, encourage users to tag you in their posts and encourage them to talk with you. This will bring you more traffic and expose your Instagram page and content to a wider audience.
There is no need to overspend on paid advertising. Content marketing can be free and still provide high results. Consider using social media networking sites such as Facebook, Twitter and Google+ to publish content that relates to your niche. If you have a blog, consider joining sites that publish content on a daily basis; this will ensure that your posts are displayed to users on a daily basis.
Make the effort to interact with your followers and interact with your market. If you send a tweet that is genuine and not spamming you will have a better chance of being noticed. On the other hand, if you try to sell to your followers in your first message, you will alienate them and they will be less likely to follow you. Stay away from direct sales in your profile and instead, promote a link to your website or product. Don’t forget to mention the benefits of whatever it is you are selling – you need to entice users to take the desired action.
This is how to become influencer on Instagram, as long as you implement these tips in order to maximize your results. Know who your audience is, know their interests and then use this information to present a solution that they want. Remember that for every user that sees a brand ambassador walking around with a camera, 10 more will be induced to join the cause and start following the brand.