A Social Influencer is a new breed of professional social media marketers who specialize in “influencing” the masses via social media. What does an influencer do? Well these social media “influencers” use various social platforms to promote brands and products to their target audience. Some Influencers will create content and videos to get the message out while other influencers will use platforms such as Twitter and Facebook to get the message out. They also do what many marketers do – they use viral marketing (i.e. get hundreds or thousands of people to forward the news about a particular brand)
There are two major types of social media influencers. The first are businesses who work with Influencers to promote themselves and their products/services. For example, a photographer may use a social platform like Instagram to post promotional snaps of their clients (using captions). Their client might then forward the posts on to their friends and followers and so on. The social network would then disseminate the posts to millions of people who have already forwarded them.
The second type of influencer is a brand. A brand might have a popular social network but because their fans tend to be younger and more technically savvy, the brand might not really want to promote itself too heavily online. This is where a company like Unilever or L’Oreal come into play. These companies have large support teams that know how to use social media platforms to drive a message to their customers. They also have support from brands that want to engage with their target market but cannot quite put their finger on it.
Why should brands work with influencers? Influencers are younger and more technically savvy than their age counterparts (which may include marketers themselves). They know how to use various tools to reach their target audience. Brands should work with influencers that can help to create a positive image for their brand.
A good example of a brand working with an influencer is CitiMentor. The company uses social media platforms such as Twitter and Facebook to share information about the business and what they have to offer. CitiMentor also works closely with bloggers to help promote the brand.
There are other firms that work in the same direction as influencers. For example, Jelly Studio creates videos and podcast for businesses and brands. They partner with actors to talk about their products. The actors also get paid a hefty fee for making the video. These videos and podcasts are then made available to their target audience through social networks.
Brands that are not already using social media platforms should consider whether they should become one. Some of the benefits include reaching an audience that may not have access to a traditional media outlet. Some of the costs involved may be higher but if a brand understands how to make use of a social media platform effectively, it can be extremely beneficial.
Influencers can help to increase customer loyalty and awareness. Branding can also improve customer retention and recall. Social influencers understand how to work in a professional manner while being friendly and enjoyable to listen to. They can bring a refreshing perspective to brands while engaging customers in exciting and informative discussions.
Social influencers influence buying decisions by providing honest and interesting insights. It’s important for a brand to hire an influencer who is well versed in the product or service they are representing. The content needs to provide a unique perspective on the product or service. Influencers will often work with a client to provide insightful insights, reviews and opinions. They need to clearly communicate the message they are trying to convey.
Businesses that have an online presence can benefit from hiring influencers. A professional influencer can update consumers about new products, promotions, sales and changes to policies and programs. For example, a woman may be an advocate of breast cancer awareness. However, she won’t want to advertise on her personal page for her business. A professional influencer understands this and provides valuable insights through social channels.
Influencers can be effective agents of change for businesses large and small. They can be a vital link between businesses and their customers, helping them work toward common goals. With the right strategy, influencers can build significant loyalty among their audience. With the right work, a smart influencer can help a business increase its revenue.