What is Considered a Micro Influencer?
A microinfluencer is a person that has only a few followers. They are playing an increasingly important role as brands and businesses alike realize the power of social media marketing. Micro influencers can drive massive amounts of traffic to your website or business, and because their influence is so localized, they are ideal for companies that want to reach a specific market but don’t have enough followers in that market to make a significant dent in it. Read on to find out what makes a micro influencer an asset for a business.
Micro influencers are usually younger than followers, so they are relatively untapped. Because of this, many companies don’t even realize how valuable a micro influencer is until they reach a point where they need to make a purchase or work with a client and realize that without them, their business would go nowhere. There are plenty of examples where these types of companies have discovered that having a small army of young followers is all it takes to become a household name. The problem with micro influencers, however, is that they usually only have a few thousand followers. This means that a company needs to do a lot of ground work in order to truly benefit from a micro influencer.
The key to what is considered a micro influencer, then, is to make sure that the company that you are working with has plenty of followers in your chosen niche. This will ensure that your brand is reaching out to the right people, and will also help you determine what types of content to feature in your social media campaign. One thing that you need to keep in mind is that if you are working with a micro, there is no doubt that they are heavily participating in social media marketing. If you are working with a larger brand, this is less of a factor, as they will probably spend more time promoting themselves on social media outlets and making promotional posts on popular sites.
A good way to keep in mind what is considered a micro influencer is to take a look at how popular your main competitors are. How many followers do they have? Do they have many posts or updates? When was the last time you saw an update from them? You want to work with an influencer that keeps their followers up to date with their brand, especially if you are reaching out to young consumers.
It is important for you to be open to working with influencers that are smaller than you. In some cases, these are the people that can really bring a unique perspective to your brand. When you have a smaller following, it is harder for you to reach out to everyone. However, there is no reason why you should not consider reaching out to influencers that are on the larger side of things. After all, your company could end up being one of their biggest advocates when it comes to getting your message out.
When you work with a small micro influencer, you want to make sure that your brand does not get lost in the background. If the person that you have reaching out to you has a Twitter page, you need to make sure that they also post pictures from their travels and different places that they have visited. This helps people understand where your brand is coming from and what makes it stand out from the rest of the competition.
Another important thing to consider is whether or not you are willing to work with influencers that are not followers of yours, but are rather followers of your competitor’s company. Sometimes it can be advantageous for you to work with these individuals because they tend to speak more frankly and accurately about their opinions than a company representative would. When you work with someone like this, it is important to make sure that you have one-on-one conversations about things that are directly related to your company. You also need to ensure that the influencer is not simply pushing your product or service in one direction while your competitors are offering something that is much more related.
The last thing that is considered a micro influencer is when a person posts pictures that are either directly related to your company or something that is not related at all. Many times, individuals who post these types of pictures will not even be aware that they are doing so. The bottom line is that if you post an image that is not connected to your business and does not represent the truth about your company, it can hurt you. For example, if you were to post a picture of your products without taking the time to mention that they are manufactured by a specific company, this can lead to what is considered a Tweet Disaster. As a result, you should always make it a point to mention the name of the company that manufactured the item in the tweet.