In the world of social media, what makes you an influencer may not be clear at first glance. You could be a mom with three kids, or a college graduate with a laptop, but in the digital age what makes you an influencer may be what makes you the most recognizable face online. Simply put, being able to generate online buzz and generate an enormous following on Twitter and other platforms takes skill, timing and an overall persona that few people share. For example, if you were a car dealer, what makes you an influencer? Is it your appearance? Is it your down-to-earth yet engaging personality?
Above all else, what makes you an influencer comes down to your ability to engage and connect with followers on popular social media channels such as Twitter, Facebook and Foursquare. Ultimately, what makes you an influencer, then, is that you are able to drive large amounts of online traffic to your website. However, this is just the tip of the iceberg. The key to making yourself a significant influencer isn’t simply knowing how to drive massive amounts of traffic to your website, but understanding the completely different ways that influencers differ from mainstream marketers in terms of strategy and focus. As a result, if you want to start becoming a household name in the world of social media, the following tips will help you do just that.
One of the most important things that you need to keep in mind when working towards what makes you an influencer, is the fact that there are no short cuts or magic bullets. Your reputation, for now, rests on your ability to generate real, authentic content that your audience can trust. This content then ties into your overall brand image and reputation, so that the perception that your brand provides to your audience is always consistent. If you are able to build up trust with your audience, then you have succeeded in becoming an influencer. You have generated enough trust to make what would otherwise be mediocre traffic into something that would otherwise go unreported.
Some people argue that some Influencers are simply not good at managing their brands effectively. In other words, that some influencers fail to be effective at generating the kind of buzz that is needed in order to generate a significant amount of influence. It’s all about image, and an effective image takes time, effort, and organization. Many Influencers don’t have the time to put in to developing an effective buzz, and that means they cannot leverage what makes them an influencer into the best use that it can be. Brand management is ultimately a collaborative process, and in order to effectively get results from it, you need to ensure that you work with those who are capable of taking care of the business end of things.
Another thing that makes you an influencer, is the fact that you work to ensure that your followers are aware of the products and content that you offer. Your followers will help you to grow your influence, and if you are able to build up enough trust with your audience, then they will want to know what makes you an influencer. They will likely follow you on Twitter, share your posts, and even spread the word about your content. If you don’t provide them with timely information, then they will choose to go elsewhere for that information, which means that you won’t be able to leverage what makes you an influencer into success.
The fourth element that makes you an Influencer, is your ability to identify the interests and needs of your audience. Being an effective influencer means that you have a very clear understanding of what drives your audience, and this allows you to provide them with information that is tailored to their interests and needs. A lot of smaller brands make it their priority to listen to their customers, and through this you will be able to gain access to their likes, dislikes, needs, and fears. This can then be used to tailor your content so that it better targets their needs, and makes your brand seen in a very different light to competitors.
The fifth and final component that makes you an Influencer, is the way that you communicate with your followers and subscribers. You should always be providing value to your followers and subscribers, by providing them with insightful information and solutions to their problems. When a user becomes a subscriber to your account, they will almost always follow you back in order to see what you have to say next. It is important that when a person subscribes to your feed, that you respond to them in kind. Also, as a subscriber or follower of an Influencer, you will almost always benefit from the advice that an influencer gives you. If your content inspires them to take action, then you will gain their respect, and as a result gain subscribers and followers all at once.
As we can see, there are many components that make you an Influencer, but the one thing that will make you a good fit for the job is whether or not you are willing to put in the effort to prove yourself, and gain a following through your content. It is important that as a subscriber or follower of an Influencer that you are also a credible source of knowledge on your topic. If you have good information to share but are unwilling to share it in your tweets, then you will find it difficult to gain followers. If you are unable to engage people on your tweets, then you will not be seen as an authority in your field, and your advice will not be taken seriously. By being a credible source of knowledge and information, you will find that gaining influence as an Influencer is easy.